CLIENT
Discount Tire

PROJECT
Employer Brand Messaging Guide, Concepting, Landing Pages

ROLE
Lead Designer, Art Direction, Strategy

PROCESS
Research ~ Audit ~ Ideate ~ Design

Discount Tire, a nationally recognized, people-first retailer, needed a clearer, more cohesive employer brand presence that reflected its authentic culture and supported long-term hiring. Our goal was to build the tools and digital foundations that help them attract the right talent while empowering internal teams to communicate with consistency and confidence.

  • Developing sub-brand landing pages to strengthen the candidate journey and future scalability

  • Creating two distinct design concepts for ongoing recruitment needs

  • Building an Employer Voice Guide to unify messaging across teams

  • Crafting a Photo Direction Guide to grow their employer-brand library

The approach

We partnered closely with the Discount Tire leadership, talent, and brand teams to uncover what truly mattered to employees and candidates. From discovery sessions to creative exploration, we built a foundation that would guide every decision—from sub-brand landing pages to voice and imagery.