Brand Identity & Systems

• Logos and visual marks

• Color palettes, typography systems, and iconography

• Brand guidelines and toolkits

• Brand refreshes and rebrands

• Art direction for brand photography and illustration

• Design systems for digital and print cohesion

Digital Design

• Website design and redesign direction (UI/UX collaboration)

• Landing pages and microsites

• Email marketing templates and CRM visuals

• Creative QA and visual consistency during development handoff

Print & Collateral

• Editorial layouts (magazines, brochures, annual reports)

• Marketing materials (flyers, posters, postcards)

• Packaging design (product, retail, unboxing experience)

• Event materials (signage, booths, banners, invites)

Content & Social

• Social content templates and grids

• Art direction for social photography

• Paid social and display ad creative

Video, Photography & Motion

• Styleframes and visual treatments

• Storyboards and shot lists

• Art direction on set or during production

• Collaboration with cinematographers, photographers, and editors

• Color grading and composition oversight

• Ensuring consistent brand tone and emotion

Internal & Client-Facing Responsibilities

• Creative pitch decks and presentation design

• Mood boards and visual explorations

• Client presentations and feedback sessions

• Team critiques and design reviews

• Mentorship and guidance for designers and interns

• Cross-department collaboration (strategy, copy, dev, PM)

• Vision setting: Ability to define and communicate a clear creative direction

• Taste-making: Keen visual sensibility; knows how to elevate the work

• Mentorship: Grows and inspires junior designers through constructive feedback

• Adaptability: Comfort shifting between conceptual and tactical roles

• Creative curiosity: Always seeking new techniques, trends, and inspirations

• Organization: Keeps multiple projects moving on time and on brand

• Delegation: Trusts team members while maintaining quality standards

• Calm under pressure: Manages tight timelines and shifting priorities gracefully

• Accountability: Owns both successes and missteps; leads by example

• Problem-solving: Aligns creative ideas with business and user goals

• Big-picture thinking: Balances aesthetic with functional outcomes

• Decision-making: Knows when to explore vs. when to refine

• Prioritization: Focuses energy where it will have the most creative impact

• Empathy: Understands both client and team needs

• Curiosity: Always learning, experimenting, and growing

• Confidence without ego: Open to feedback and collaboration

• Resilience: Handles creative rejection and iteration with optimism

• Integrity: Champions authenticity and purpose in the work