CLIENT
OPTIV
PROJECT
Social Content Refresh & Creative Strategy
ROLE
Lead designer, art direction, visual design
Optiv, a leading cybersecurity solutions provider, wanted to reinvigorate their employer brand presence across social platforms. After auditing their existing content, we identified opportunities to strengthen consistency, inject more personality, and create messaging that speaks directly to candidates.
Highlight specific roles and career growth opportunities
Evolve Optiv’s social creative into a cohesive, engaging, and people-centered experience
Create consistency between campaigns and posts
Differentiate through a distinct, ownable look and feel — all while staying true to the brand’s bold and innovative spirit.
The approach
We developed a tiered content strategy that balanced brand storytelling with tactical hiring messages. Each ad set served a distinct purpose, all unified through consistent design and tone.
ROLE FOCUSED AD SET
Big pops of color to capture attention mid-scroll
Consistent start-to-finish visual language across placements
Authentic photography that puts real people front and center
Short, clear, and benefit-driven copy that connects quickly
BENFITS FOCUSED AD SET
Photography centered around people and human connection
Clear communication hierarchy emphasizing Optiv’s key benefits
Simple, approachable design that prioritizes readability and relatability
GENERAL AWARNESS AD SET
Messaging that reinforces innovation and forward-thinking culture
Photography featuring people in their environment — natural, candid, relatable
A unified tone that feels both aspirational and grounded
The results
The refreshed content immediately gave Optiv a stronger social presence. Posts began standing out in feeds, driving higher engagement and reinforcing Optiv’s position as a people-first innovator in the cybersecurity industry.
More consistent brand storytelling across channels
Increased visual recognition and user engagement
Improved clarity in communicating value and culture