The goal of this project was to make a vast amount of copy become organized and flow well. I chose HUF as the company to center this project around. At the time they were becoming a more popular brand and I was really interested in hearing their story, since part of the project was research. HUF is a west coast skateboard brand that has an array of products from shirts to shoes. I wanted the overall look and feel of the newsletter to convey the personality and character of the minds behind the business. Gritty, punk-rock skateboarders with a do-it yourself attitude.
Public Awareness Ad // Circus
The public awareness ad was to inform people about what happens behind the scenes at a circus. I wanted the ad, at first glance, to look like an advertisement to purchase tickets to a circus, but as they take a closer look they find a deeper message.
Book Cover // Elephants On Acid
Elephants On Acid is a really intriguing book on a variety of science experiments that have been recorded throughout history. I wanted the cover to resemble some of the rather dark experiments that were told throughout the book and something that would make you take a second glance and ultimately want to open the book to see what it is all about.
Extern Booklet // LittleLines
During my last year at SAA we were given the chance to go out on a three week externship, I was lucky enough to be assigned to an amazing place called LittleLines. While I was there I wrote down all the fun and exciting things I got to do and learn. At the end I wrapped it all up into this cute little journal.
Website // Andy's Garden
Andy's Garden is a green house and florist shop that has been around for a long time. Their website is a little cluttered and hard to navigate through. I went through and gave it a cleaner more modern look and tried to showcase promotions and information the consumer would want to find.
Responsive Web // StanceWorks
Stance Works is a place for all car gurus alike, its a forum as well as blog. The minds behind StanceWorks really know how to take some stunning photos and write really inspiring articles about really rad cars. Ive really loved the work these guys do, so I decided to give their site a bit of a revamp and make it easier to navigate while showcasing the amazing photography they have. As well as designing it to be responsive.
App // Flourish
We were challenged to create a concept for a potential app. I love gardening, but sometimes have a hard time keeping my plants happy, so I thought this was a perfect opportunity to help gardeners everywhere. The apps name is Flourish because as a gardener our goal is to see our plants flourish because that is the ultimate goal as gardener, to see your plants flourish. I kept the design simple, flat and a little fun.